Rare Beauty: LIMITED DROP: bahay kubo x Rare Beauty Headband

A tightly art-directed limited drop pairs an intimate application close-up with a fanned-out lineup of six brow-gel shades on a soft cream backdrop. Serif headlines such as ‘Instant Lift + Tint’ give the launch an editorial polish, and the gift-with-purchase sits quietly at the end. The structure shows how to make a single-product launch feel like a full collection.

Disclaimer: Rare Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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