Rare Beauty: COMING SOON: NEW Soft Pinch Lip Oil Stick

A launch teaser that withholds availability on purpose, using a row of glossy bullets lined up against soft lilac to build anticipation for a drop dated a day out. The single call to action asks only to be notified, converting hype into a warm list before the product is even purchasable. Photography this crisp makes a pre-launch email feel like the launch itself.

Disclaimer: Rare Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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