Email Inspiration from Ray-Ban

The dramatic hero image with animated GIF background immediately establishes the premium nature, while strategically placed dual CTAs (“Shop Aviator Max” and “Find a Store”) give customers clear paths to purchase. The three-section product breakdown with split imagery and descriptive text creates visual interest without overwhelming the clean black-and-white aesthetic.

Disclaimer: Ray-Ban own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and fashion and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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