Disclaimer: Rent the Runway own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Rent the Runway
Jumping right into the action, Rent the Runway uses bold typography, punchy headlines, and a striking hero image to hook readers from the start. We’re impressed by how the layout smartly alternates between promotional messages and curated product showcases, creating a vibrant rhythm that keeps the scroll engaging. The clear, high-contrast CTAs make every next step obvious and inviting.
