Email Inspiration from Rest

The Halloween theme is cleverly executed by connecting old bedding to ghost costumes. This creative narrative makes the product benefit memorable and the seasonal offer feel more engaging than a simple sale announcement.

Disclaimer: Rest own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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