Email Inspiration from Saltair

A near-black hero with sparse gold sparkle reads premium without screaming luxury, and the serif ‘Double Down on Hydration’ floats centered for breathing room. Supporting copy frames a two-product routine clearly enough to function as both a re-engagement nudge and a category education moment. Letting the photo carry the mood is what keeps a routine-bundle email from feeling like discount filler.

Disclaimer: Saltair own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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