Email Inspiration from See's Candies

A glass of red wine and two confections on a white-marble countertop reframe the brand from boxed-chocolate gift to grown-up pairing. ‘Sip & Savor’ set in script-italic plays against the all-caps wordmark, a contrast that does more lifting than either type style would alone. Smart way to age up a heritage candy brand without losing the heritage.

Disclaimer: See's Candies own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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