Email Inspiration from See's Candies

Hand-drawn illustration gives a heritage candy brand a storybook charm that photography could not match. ‘Summer’s Flavor Lineup’ organizes a seasonal assortment into something playful and browsable rather than a flat product grid. Worth borrowing: illustration can make a familiar catalog feel new without reshooting a single product.

Disclaimer: See's Candies own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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