Email Inspiration from Shiseido Ginza Tokyo

Hard numbers carry the persuasion here, with a number-one suncare claim followed by a stacked grid of 93, 95, and 91 percent results after two weeks. Cobalt-on-white packaging photography keeps the clinical story feeling premium rather than chart-heavy. When the product is backed by data, let the data be the hero.

Disclaimer: Shiseido Ginza Tokyo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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