Email Inspiration from Sierra Nevada Brewing Co.

Rich, warm photography of the brewery and surrounding landscape sets a tone that feels more like a travel editorial than a beverage email. Sierra Nevada lets the imagery do the storytelling, with minimal copy that reads conversational rather than promotional. The layout moves naturally from scenic hero to product detail, giving the brand a sense of place that most food and drink emails miss entirely.

Disclaimer: Sierra Nevada Brewing Co. own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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