Disclaimer: The Kooples own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from The Kooples
The bold typography, monochrome palette, and structured layout create a premium feel, while the “Votre Pass The Kooples” message adds a sense of exclusivity and membership. We love how the perks—practical, exclusive, and unique—are clearly outlined, making the benefits instantly appealing. The sharp CTA styling and mobile-friendly execution ensure a seamless, high-end experience across devices. A refined and well-executed email that perfectly aligns with the brand’s luxury aesthetic!
