Disclaimer: The New York Times Store own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from The New York Times Store
The New York Times Store brings unexpected vibrancy to winter apparel marketing with bold, color-saturated product photography that breaks from typical seasonal palettes. We appreciate how the email uses full-width imagery to showcase beanies and sweatshirts in vivid yellows, blues, and purples against clean backgrounds, creating immediate visual impact. The entirely image-based layout maintains brand sophistication while prioritizing product visibility, though this approach sacrifices accessibility and flexibility across email clients that block images by default.
