Email Inspiration from The North Face

Smart cart abandonment execution from The North Face here! We’re impressed by how they’ve maintained suspense with the “Still deciding?” header, followed by a clean product grid and compelling lifestyle photography. The CTAs are perfectly positioned, and that punchy winter campaign animation seals the deal.

Disclaimer: The North Face own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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