Disclaimer: Tortuga own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Tortuga
From the bold, full-width visuals to the clean, centered typography, Tortuga’s email nails the fundamentals of visual hierarchy. The promotional message is clear and repeated without feeling repetitive, thanks to the scroll-worthy flow of product imagery. We especially love how the “Bag Finder Quiz” gets its moment—it’s a smart way to guide hesitant shoppers without interrupting the rhythm of the design.
