Email Inspiration from Touchland

The opening lifestyle shot sets a mood before a clean white stage hands the spotlight to a fanned-out row of colorful bottles. Listing four crisp benefits with simple checkmarks turns a crowded category into an easy scan. “Body spray grew up” frames a reinvention story in three words. Borrowable move: contrast an atmospheric hero against a stark product grid so each gets to do one job well.

Disclaimer: Touchland own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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