Disclaimer: tuft + paw own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets and survey email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from tuft + paw
We like how Tuft + Paw frames the survey as a conversation rather than a request, using friendly, cat-focused copy that fits their brand voice. The concise introduction explains why feedback matters, building trust before the CTA. By offering a single, clear “Take the Survey” button, they reduce friction and make participation feel both easy and rewarding.
