Email Inspiration from Universal Standard

This email makes a bold statement with its striking hero image and clear discount messaging right up front. The minimal copy keeps the focus on the offer, while the oversized CTA images drive action without overwhelming the reader. We love how the layout is clean, mobile-friendly, and effortlessly guides the eye from top to bottom.

Disclaimer: Universal Standard own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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