Disclaimer: Wahaca own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Wahaca
Wahaca cleverly turns the FOMO of missing Glastonbury into the perfect excuse to celebrate at home or in their restaurants. Their playful “Who needs a ticket when you’ve got tacos?” headline captures attention while the warm cream background and rustic red branding create appetizing visual appeal. The tiered navigation buttons and rounded CTAs maintain clear hierarchy throughout this humorous, well-structured campaign.
