Disclaimer: Wētā Workshop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Wētā Workshop
Wētā Workshop brings Middle-earth magic to the inbox with a dramatic Lord of the Rings collectible announcement. The dark background creates premium staging for the gold typography and hero product shots. Centered layout keeps focus tight while two prominent orange CTAs drive purchase urgency. The storytelling copy builds narrative tension before revealing the Boromir figurine, then transitions to broader collection opportunities. Footer details for Wellington and Auckland retail locations strengthen the omnichannel experience.
