Disclaimer: Willow Wealth own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Willow Wealth
Willow Wealth’s onboarding email balances education with action through a clean two-column card layout that presents managed vs. direct investing paths. We like the teal and mint color palette against cream backgrounds, and the dark green CTAs with arrow notation create clear next steps. The “What you can expect” section uses subtle icons to preview the nurture sequence ahead, setting smart expectations for new investors.
