Disclaimer: Winky Lux own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Winky Lux
Hot pink and all-caps type announce the brand’s point of view before any product is shown. The three-tab navigation (New, Best Sellers, Bundles) makes this double as a mini storefront—a design choice that works especially well for beauty brands with high SKU counts. The floral lifestyle shot reinforces a distinct persona that feels more editorial than transactional.
