Disclaimer: Etsy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Etsy
Etsy’s cart abandonment email keeps it simple and striking. The bold imagery grabs attention, while the playful headline—“Do a double take…”—adds a dash of curiosity. We love how the minimal layout focuses on the abandoned product, making it feel personal and irresistible. Clean, engaging, and effective!
