Email Inspiration from Etsy

Etsy’s cart abandonment email keeps it simple and striking. The bold imagery grabs attention, while the playful headline—“Do a double take…”—adds a dash of curiosity. We love how the minimal layout focuses on the abandoned product, making it feel personal and irresistible. Clean, engaging, and effective!

From:

Etsy on December 16, 2024

Subject: One final step to make me yours!🥰

To: Andy King <[email protected]>

Features:

Disclaimer: Etsy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.