Exporting an HTML email from Figma to Salesforce Marketing Cloud

If you’ve ever tried to design a beautiful email directly in Salesforce Marketing Cloud (or honestly, any ESP), you know the pain. The editors are… let’s just say they’re not winning any design awards.

But here’s the thing: your designers are already working in Figma. Your brand team lives in Figma. Your entire design system probably exists in Figma. So why are you rebuilding everything from scratch in an clunky ESP editor?

You shouldn’t have to.

The Problem with Traditional Email Design Workflows

Most email teams are stuck in this frustrating loop:

Designer creates a beautiful mockup in Figma
Developer hand-codes the HTML/CSS
Email marketer copies the code into Salesforce
Something breaks in the process
Everyone spends the next few hours troubleshooting

And if you need to make a brand update across 50 email templates? Good luck. You’re in for a long week.

What If You Could Design in Figma and Export Directly to Salesforce?

That’s exactly what the Email Love Figma plugin does.

Design your emails in Figma using our pre-built components (or your own custom design system), then export them directly into Salesforce Marketing Cloud with a single click. No copying code. No version control nightmares. No “wait, which file is the latest version?”

Here’s what changes:

Your designers stay in their comfort zone. They work in Figma, where actual design tools exist, instead of fighting with drag-and-drop builders.
Your developers save hours every week. No more hand-coding the same components over and over. Build it once in Figma, reuse it forever.
Your brand stays consistent. When you update a component in Figma, you can push those changes across all your emails. One source of truth for your entire email program.
Your time-to-send shrinks dramatically. What used to take days now takes hours. What took hours now takes minutes.

How the Integration Actually Works

I won’t bore you with every single step (you can check out our full documentation if you need that), but here’s the basic flow:

You’ll spend about 10 minutes setting up API access in Salesforce Marketing Cloud, basically giving the plugin permission to add templates to your account. You’ll need admin access to do this, so grab your friendly neighborhood Salesforce admin if needed.

Once that’s done, you connect the plugin to your Salesforce account by adding your API credentials. This is a one-time setup. After that, it’s smooth sailing.

From that point on, exporting is stupid simple: select your template in Figma, click “Export to Salesforce,” and a few seconds later it shows up in your Content Builder ready to use. You can still add all your AMPscript, personalization, and SFMC-specific functionality. The plugin just handles getting your design and code into the platform.

Who This Is For

This integration is a game-changer if you’re:

A marketing team at a mid-to-enterprise company sending regular email campaigns and tired of the design bottleneck
An agency managing multiple clients on Salesforce Marketing Cloud who need to move fast
A solo email marketer who wants to level up your design game without learning to code
Anyone who’s ever thought “there has to be a better way to do this”

Real Talk: Is It Worth It?

Look, I’m obviously biased. I built this thing. But here’s what I hear from customers who’ve made the switch:

They’re shipping emails faster. Their designs look better. Their developers are happier (or at least less annoyed). And when they need to make a brand update, they’re not dreading the multi-day project it used to be.

If you’re sending emails on Salesforce Marketing Cloud and you’re tired of the design process feeling like it’s stuck in 2010, this might be exactly what you need.

Ready to Try It?

The Email Love Figma plugin starts at $19/user/month for the Starter plan, which includes 10 exports, 40+ pre-built email components, and integrations with all major ESPs including Salesforce Marketing Cloud.

Want to see it in action? Check out a demo or start your free trial.

Questions about the integration? Send us a message to [email protected]. I read every message and I’m always happy to chat about making email design less painful.

Build it faster: the Email Love Figma to HTML email plugin turns your Figma designs into production-ready HTML email you can export to any ESP in minutes.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove