Email Inspiration from Fable

This Fable email nails the balance between beauty and purpose. We love how it highlights the planters’ unique design elements—airflow, drainage, and those earthy tones—each detail speaks directly to plant lovers looking for both form and function. The serene photography complements the message perfectly.

Disclaimer: Fable own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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