Email Inspiration from Fellow

This email from Fellow blends storytelling and product promotion seamlessly. We love how it uses real customer quotes to build credibility and excitement around the Aiden coffee maker. The clean design, with bold numbers and concise text, guides readers effortlessly through the content. It’s engaging, authentic, and visually appealing—a winning combo!

Disclaimer: Fellow own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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