Email Inspiration from Fish Wife

The playful yet polished design, combined with bold calls to action, reels us in. We love how they highlight their cozy crewneck and seamlessly introduce the Holiday Host Box as a group gifting solution. This email balances product details with personality, making it irresistibly charming.

Disclaimer: Fish Wife own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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