Email Inspiration from Flakes

Let’s break down this beauty from Flakes. The GIF header immediately grabs attention with its scientific theme, while the navy blue borders create a polished, trustworthy frame. We’re loving how the desktop/mobile-responsive layouts maintain clear hierarchy through thoughtful spacing and typography. That abandoned cart imagery paired with direct, empathetic copy (“Ready to Ditch the Dandruff Drama?”) creates just the right emotional hook. Super clean execution that delivers both style and conversions.

Disclaimer: Flakes own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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