Email Inspiration from Flaus

Bright neon accents and playful messaging pull you right in, setting the tone for Flaus’s fun cart abandonment email. The bold “Toss the Floss? Start Flausing” headline is a great hook, and the product details paired with social proof keep it light yet convincing.

Disclaimer: Flaus own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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