Email Inspiration from Food52

We’re loving how they’ve tackled the classic hot water bottle with a fresh spin. The rich hero image immediately draws you in, while that snappy subject line “A hot water bottle you can wear hands-free” perfectly teases the product’s unique value prop.

Disclaimer: Food52 own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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