Email Inspiration from Helix Sleep

A simple but effective cart abandonment email from the Helix team. We love the copy and how Helix shows off their awards. The rainbow stripe at the top is also super cool!

Disclaimer: Helix Sleep own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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