Email Inspiration from hims

A personal touch can make all the difference, and Hims & Hers nails it with this heartfelt note from the COO. By sharing a relatable story, they add a human element to the brand, making the message feel authentic and supportive. The clean layout and empathetic copy create an inviting tone, while the gentle CTA encourages action without feeling pushy. Plus, the use of HTML text, subtle hover effects, and integrated background images showcases some impressive design finesse.

Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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