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In today’s global market, sending emails in multiple languages isn’t just nice to have—it’s essential. Yet for many marketing teams using Braze, the process of preparing emails for translation has remained frustratingly manual. We discovered this firsthand when hearing from customers who described spending hours wrapping every text element with Braze translation tags, a tedious process prone to errors and delays.

Today, we’re excited to announce a solution that eliminates this pain point entirely. The Email Love Figma Plugin now automatically applies Braze translation tags to your email content with a single click, streamlining multilingual campaign creation and saving valuable time for marketing teams.

The Problem: The Hidden Cost of Manual Translation Tags

If you’ve ever prepared an email for translation in Braze, you know the drill. For each heading, paragraph, button, and footer text element, you need to manually add translation tags:

{% translation first_name %}
Welcome, {{${first_name}}}!
{% endtranslation %}

For even a moderately complex email, this means:

• Adding dozens of tag pairs
• Creating unique identifiers for each text block
• Carefully avoiding syntax errors
• Ensuring no text elements are missed

This manual process often takes 30-45 minutes per email, creates opportunities for errors, and adds unnecessary technical complexity to the creative workflow. For teams running regular multilingual campaigns, this translates to days of lost productivity every month.

How We Found Inspiration

The story behind this feature begins with conversations with our customers who manage global email programs. Many operate in multiple countries and translate their campaigns into various languages. Their localization workflows typically involved:

1. Designing emails in Figma
2. Exporting to HTML
3. Manually adding translation tags to every text element
4. Uploading to Braze
5. Connecting to their translation service

Marketing teams estimated they were spending many hours every week just on translation tags. When they asked if there was a better way, we realized we had an opportunity to solve a significant pain point that affected numerous teams.

The Solution: Apply the Translations Tags from Figma

Our new feature integrates directly into the existing Email Love Figma Plugin export flow, making it incredibly simple to implement. Now you can design your email in Figma using a single language, and when exporting to Braze, simply check the “Add localization tag” option.

Behind the scenes, our plugin:

• Identifies all HTML text elements in your email
• Wraps each element with the correct Braze translation tags
• Generates unique identifiers for each text block
• Maintains all formatting and styling
• Preserves responsive behavior

Your email arrives in Braze fully tagged and ready for translation, saving those 30-45 minutes per email and eliminating potential syntax errors.

The Impact: Beyond Time Savings

While the most immediate benefit is eliminating manual tagging time, the impacts extend further:

• Reduced Technical Burden: Marketing teams can focus on creative content rather than technical implementation
• Fewer Errors: Eliminates missing tags or syntax errors that can break translations
• Faster Campaign Launches: Streamlined workflow means multilingual campaigns launch sooner
• Improved Collaboration: Better handoff between design, marketing, and localization teams

Early adopters report saving significant time on localization workflows, allowing them to either launch more campaigns or invest that time in improving campaign strategy and creative.

Email Localization as It Should Be

Global email marketing shouldn’t require tedious manual work. By automating the application of Braze translation tags, we’ve removed a significant barrier to efficient multilingual campaigns. This feature represents our commitment to solving real customer problems and optimizing every aspect of the email workflow.

The best part? This feature is available now to all Email Love customers using our Braze integration. There’s no additional configuration needed—simply check the box during export and enjoy a streamlined localization process.

If you’re already an Email Love customer using Braze, try this feature today and start saving time on your next multilingual campaign. Not using Email Love yet? Schedule a demo to see how our Figma plugin can transform your email workflow, from design to localization.

We’d love to hear about other pain points in your email marketing workflow. The best features often come from customer conversations just like these.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove