Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Huel
The clean, card-based layout and consistent dark CTAs create visual rhythm while chunking information into scannable sections. Their emoji-paired headings inject personality into each discount type, making the hierarchy crystal clear. Especially clever is how they progressively reveal offers from universal (subscription savings) to niche (military discount).
