Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Huel
The hero image featuring a piggy bank instantly connects with the $15 off value prop, while the rounded corners and clean typography maintain their signature minimalist aesthetic. Smart move pairing product imagery of their Powder and Black Edition below to showcase range. The mobile-responsive layout, clear CTA hierarchy, and punchy “Easy money…” header copy create an effective conversion path. Particularly dig the handy two-column menu footer.
