We’re really excited about Huel’s welcome email for its crisp design and straightforward user guidance. The step-by-step instructions on how to use the exclusive discount code are laid out beautifully with clear, actionable images, ensuring a seamless first purchase experience. Plus, the friendly tone in greeting new ‘Hueligans’ adds a personal touch that’s sure to make any subscriber feel part of the community right away. Top marks for combining warmth with practicality!
Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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