The Best 5 Informational Email Examples in 2026

An informational email educates instead of sells: explainers, impact reports, service updates, and how-tos that earn attention between campaigns. This hub collects 154 curated sends from 123 brands that treat the inbox as a place to be useful, not just promotional.

Inspiration / Informational

Presented by Customer.io

Curated emails

154

Brands featured

123

Archived since

Mar 2020

Updated

Jan 2026

View

All industries Home 9 Travel 9 Apparel 8 Health 8 Beauty 5

Adegen

October 16, 2025

Informational

Is your hair hungry? 🥩

Klaviyo MJML

Email Inspiration from Evereden Thumbnail Preview

Evereden

September 10, 2025

Informational

Isn’t soap + water enough?

Klaviyo MJML

Email Inspiration from Lucia from Luminance Milano Thumbnail Preview

Luminance Milano

August 3, 2025

Informational

Packing for My Daughter’s Wedding ✨

Klaviyo MJML

Watch us build an Email Design System with AI

Loved by designers & marketers

Email Inspiration from Colorsmith Thumbnail Preview

Colorsmith

April 28, 2025

Informational

Which gray coverage is right for you? ?

Sailthru Beefree GIF

Adegen

April 24, 2025

Informational

Time for a Detox? ?

Klaviyo MJML

Bleak! We’ve run out emails... head back up or help submit.

There are no more pages to load

01About

About informational emails

An informational email exists to tell the reader something worth knowing rather than to close a sale: how a product works, what changed in the service, what the company did with its year, or an answer to a question customers actually ask. Done well, it is the send that keeps a list warm between promotions and earns the trust that promotions spend.

This hub collects 154 curated examples from 123 brands, archived since March 2020. Brands like hims, Graza, and Brightland show the range: health explainers, recipe education, and impact reporting all count. The common thread in the strongest sends is a single clear idea per email, an editorial layout that looks closer to a well-set article than a promo, and restraint with the sell (a soft link at most).

If your program is all discounts, this grid is the antidote: it shows how the best brands buy attention with usefulness. For ongoing editorial programs, compare with our newsletter examples.

02Reader favoritesLast 90 days

The 10 most popular informational emails right now

Ranked by real reader views on Email Love over the last 90 days.

Care.com35 views

Wise34 views

Wealthsimple30 views

Graza26 views

Patagonia18 views

Paka16 views

Four Seasons12 views

Crate & Barrel12 views

Timeline10 views

Saltyface8 views

03Subject lines

Real informational email subject lines

Pulled verbatim from sends in this collection. Every line links to the actual email it opened.

Oops—your 20% savings is ready now

Care.com

See the email →

Save more on your next transfer

Wise

See the email →

Mortgage rates are headed down, again ⬇️

Wealthsimple

See the email →

EXTRA VIRGIN = EXTRA TASTY

Graza

See the email →

Our public lands need your help

Patagonia

See the email →

Our 2025 Environmental Impact

Paka

See the email →

Your chance at a $500 gift card—download the app now!

Crate & Barrel

See the email →

The Longevity Game | Week 108

Timeline

See the email →

Inside Our Co-Founder’s Makeup Routine

Saltyface

See the email →

Are you up for a challenge? ?

Auri Nutrition

See the email →

04Design & content

How informational emails are built

What the sends in this collection actually do, measured from our own archive.

Avg subject length

34 chars

Mention an offer

Emoji in subject

10%

Use an animated GIF

17%

Avg word count

192

Avg image count

Subject stats from 154 curated emails in this collection; emoji measured on the 21 sends archived since September 2025; GIF, word and image stats from the 58 sends our insights engine has analyzed here.

05FAQ

Informational email FAQ

What is an informational email?

It is a send whose primary job is education or transparency rather than conversion: explainers, how-tos, impact and progress reports, and service updates. The reader should finish it knowing something useful, whether or not they click anything.

Why send emails that do not sell?

Because attention is earned before it is spent. Informational sends keep engagement healthy between promotions, teach the product's value, and give subscribers a reason to keep opening. Programs that only discount train readers to ignore everything without a percent sign.

How often should informational emails go out?

Most strong programs weave one educational send between promotional ones rather than running a fixed schedule. The test is whether each one carries a genuinely useful idea; frequency follows from how much you actually have to say.

What does a good informational email look like?

One idea, an editorial layout with real hierarchy, and generous reading space. The examples in this hub read closer to a magazine page than a coupon: a strong headline, a few short sections, and at most one soft call to action.

Newsletter emails Transactional emails Welcome emails Email benchmarks

Designing your informational email?

Design it in Figma and export production-ready HTML straight to your ESP with the Email Love plugin. Build it in Figma →

Subject line copied

The Best 5 Informational Email Examples in 2026

Adegen

Evereden

Luminance Milano

Watch us build an Email Design System with AI

Colorsmith

Adegen

About informational emails

The 10 most popular informational emails right now

Real informational email subject lines

How informational emails are built

Informational email FAQ

Add this email to a collection

Add this email to a collection