Email Inspiration from Patagonia

Patagonia delivers a striking dose of activism with this campaign, pairing bold imagery and direct messaging to rally action. We’re drawn to the typography—clean, confident, and perfectly paced. The CTAs are unmistakable, and the generous padding gives each section room to breathe, letting the urgency of the message land without distraction.

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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NerdWallet

April 30, 2025
Informational