Email Inspiration from K18

K18’s cart abandonment email is strategically crafted to address objections from hesitant customers, offering personalized product recommendations and a gentle discount code reminder. The simplicity of the design adds to its appeal, creating a seamless and engaging experience for potential buyers.

Disclaimer: K18 own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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