Email Inspiration from Klaviyo

I like how this email blends from being copy lead into a supporting image.

The other thing I really like about Klaviyo emails, is that they all follow a similar design pattern. They are clearly all from the same email design system. this really helps their subscribers to understand how the email is designed and how to navigate that email, when they open.

Disclaimer: Klaviyo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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