Disclaimer: Kulfi Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Kulfi Beauty
Kulfi Beauty nails this abandoned cart email with their signature flair! The punchy visual hierarchy guides readers naturally from the playful header to product showcase. That purple accent color and clean social proof section builds trust. A great example of personality-driven ecommerce emails.
