Disclaimer: Letterfolk own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Letterfolk
The simplicity of this Letterfolk abandonment email shines through, with a clean design that puts the focus squarely on the product left behind in the cart. The gentle reminder is paired with a strong guarantee, giving customers confidence in their purchase. The warm color palette creates a welcoming and inviting tone.
