Disclaimer: Lyka Pet Food own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Lyka Pet Food
Lyka’s email nails the balance between promotion and education, with a playful, pet-friendly design that grabs attention. We love the vibrant product imagery, easy-to-digest (pun intended) info on why real food matters, and that bold 50% off offer front and center. Plus, Trustpilot ratings seal the deal with a sprinkle of social proof.
