Email Inspiration from Lyka Pet Food

Lyka’s email nails the balance between promotion and education, with a playful, pet-friendly design that grabs attention. We love the vibrant product imagery, easy-to-digest (pun intended) info on why real food matters, and that bold 50% off offer front and center. Plus, Trustpilot ratings seal the deal with a sprinkle of social proof.

Disclaimer: Lyka Pet Food own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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