Email Inspiration from MacPaw

The use of a well-known tennis star like Elina Svitolina is a clever way to grab attention and establish credibility. The contrasting colors and clear sections make the design easy to navigate, and the customer testimonial adds a touch of social proof. The call to action is clear and the discount offer is sure to entice Mac users. Overall, this email is a great example of using a strong brand ambassador and clear messaging to promote a product. Nice work!

Disclaimer: MacPaw own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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