Email Inspiration from Man City

Manchester City nails the personal touch by styling this birthday email like a text thread—complete with playful emojis, conversational tone, and stacked message bubbles. We love how this creative choice turns a one-way campaign into what feels like a chat with the club. It’s a clever format that boosts engagement and keeps the experience fun.

Disclaimer: Man City own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams and birthday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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