Email Inspiration from The North Face

North Face delivers a birthday surprise that’s as bold as their brand. We love how the towering headline and striking full-width imagery immediately pull the reader in. The copy keeps it playful while the centered promo code and rounded CTA button make redemption a breeze. Bonus points for the Alex Honnold cameo—personality meets promotion in the best way.

Brand Insights

From:

The North Face on April 15, 2025

Subject: Andrew, happy birthday! Here’s a gift just for you.

Preview: And a special birthday greeting from someone you may recognize...

To: Andy King <[email protected]>

Features:

Disclaimer: The North Face own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to birthday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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