Email Inspiration from MCM

We’re loving how MCM leads with that eye-catching animated GIF header – it immediately draws you in with luxe product shots in a Valentine’s color palette. The minimal two-CTA approach (Shop for Him/Her) keeps the journey focused, while that candy red pouch offer creates urgency. Clean typography and ample white space let the premium photography shine.

Disclaimer: MCM own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to valentine's day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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