Email Inspiration from National Geographic

National Geographic hooks readers right from the subject line with intrigue and a bit of mystery. The bold yellow and black color scheme creates a striking contrast, and the headline sparks curiosity. We love how the email’s structure blends enticing visuals with clear, action-oriented CTAs. The subscriber benefits are visually appealing, showcasing exactly what readers will gain. The design is sharp, compelling, and purpose-driven—perfectly aligned with NatGeo’s brand.

Disclaimer: National Geographic own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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