Email Inspiration from Nintendo

My son and I have been playing Pokémon Sword, and we just beat the final gym! Soon after, I received this email about the series’ next games. It’s super cool to see Nintendo using in-game data to inform their email strategy. We love the playful copy that perfectly complements the visuals, while the smooth flow from reflecting on past adventures to teasing the next chapter keeps gamers engaged. Nice one, Nintendo!

From:

Nintendo on September 24, 2024

Subject: Thanks for playing, Pokémon Trainer!

To: Andy King <[email protected]>

Features:

Disclaimer: Nintendo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.