Email Inspiration from Olipop

The playful subject line perfectly sets up this retention campaign. We’re loving how the hero section pairs punchy copywriting with retro-inspired imagery that matches OLIPOP’s nostalgic brand vibe. The three-column navigation efficiently guides subscribers to key actions while maintaining visual hierarchy. Smart use of white space and consistent brand colors keeps the message focused despite multiple CTAs.

Disclaimer: Olipop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to re-engagement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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