Disclaimer: On own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from On
We’re loving On’s slick cold-weather campaign! The stark product photography against white backgrounds creates a beautiful contrast, while the progressive layout guides readers smoothly from gear to apparel. Particularly impressive is the dark mode optimization and mobile-responsive design. Their minimal typography and bold CTAs nail that signature Swiss aesthetic.
